Content Marketing All-Stars: Jessica Novak of Refinery29

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Pop quiz: Refinery29:

  1. Is a leading source for fashion and lifestyle content
  2. Connects with more than 10 million site visitors each month
  3. Has content strategy down to a science (really)
  4. All of the above

Read on to learn how Jessica Novak approaches content strategy at Refinery29, from selecting brand partnerships her readers will love to making small layout tweaks that drive big results.

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Content Marketing All-Stars: Katrina Craigwell of GE

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GE’s slogan, “Imagination at Work,” may not be a direct reference to the company’s content strategy, but Katrina Craigwell, Head of Global Digital Programming, certainly takes those words to heart. We sat down with Katrina to take about the storytelling initiatives behind this household name that’s doing far more than creating products for your home. 

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Creating A Powerful Content Marketing Framework, Part 1:

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Content Marketing All-Stars: Ann Rubin of IBM


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When it comes to content marketing, IBM isn’t afraid to think outside the computer box, and Ann Rubin, Vice President of Branded Content and Global Creative, is leading the charge. Whether it’s by way of compelling stories, a supercomputer on Jeopardy or a twitter-powered food truck, Rubin knows how to create branded content experiences that get people talking. Here, she discusses her approach to the industry and her thoughts on what the future of content marketing has in store for us.

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Content Marketing World By The Numbers: The Top 10 Tweeters From #CMWorld 2014

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Content Marketing All-Stars: General Assembly’s Erin Hollingsworth May

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How do you use content marketing to market your classes about content marketing (among other things)? It’s not a riddle, but a way of life for General Assembly’s Head of Content Marketing, Erin Hollingsworth May. Here, Erin shares her experience in inspiring audiences to learn something new by crafting blog posts, status updates and newsletters people actually want to read, plus the importance of balancing data with editorial know-how.

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Content Marketing All Stars: Q&A with Michael Kuczkowski, The Hartford

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The Hartford is considered to be America’s oldest company, founded all the way back in 1810. Since then, they have built a business that has become an industry leader in the investment and insurance spaces. In order to stay at the forefront for over 200 years, a culture of adaptation and flexibility has become a staple for the organization.

So, when content marketing took off as the next big thing, it wasn’t a surprise to see The Hartford ahead of the curve. We were fortunate enough to connect with Michael Kuczkowski, AVP of Integrated Marketing and Content Development, to hear about how content fits into their marketing strategy, and to get some insight into how content has become a cornerstone of The Harford’s marketing program.

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fastcompany:

CMO Frances Allen talks about Denny’s (dennys) content marketing success, how it manages its offbeat social media persona and 5 core principles driving it all.
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fastcompany:

CMO Frances Allen talks about Denny’s (dennys) content marketing success, how it manages its offbeat social media persona and 5 core principles driving it all.

Read More>


dell:

It’s kind of the whole reason behind our whole #LearnItDoIt thing. 

dell:

It’s kind of the whole reason behind our whole #LearnItDoIt thing. 


Check out our video interview with Content Marketing All-Star Michael Brenner! 

Content Marketing All-Stars: Ben Tamblyn of Microsoft

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As one of the world’s largest software companies, Microsoft has employees and customers all over the world. Microsoft Stories was built to highlight the wealth of happenings inside the company and tell the larger story of Microsoft’s culture. We sat down with Ben Tamblyn, Storytelling Manager for Microsoft’s Corporate Communications team, to learn more about using content to help humanize the Microsoft brand. 

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americanexpress:

7 Ways to Appreciate Life’s EveryDay Moments
by Elizabeth Lang, staff writer for WiseBread
Click here to read more 
Elizabeth Lang is an Amex EveryDay Mom ambassador and a paid contributor.

Content marketing done brilliantly, courtesy of American Express.  americanexpress:

7 Ways to Appreciate Life’s EveryDay Moments
by Elizabeth Lang, staff writer for WiseBread
Click here to read more 
Elizabeth Lang is an Amex EveryDay Mom ambassador and a paid contributor.

Content marketing done brilliantly, courtesy of American Express.  americanexpress:

7 Ways to Appreciate Life’s EveryDay Moments
by Elizabeth Lang, staff writer for WiseBread
Click here to read more 
Elizabeth Lang is an Amex EveryDay Mom ambassador and a paid contributor.

Content marketing done brilliantly, courtesy of American Express.  americanexpress:

7 Ways to Appreciate Life’s EveryDay Moments
by Elizabeth Lang, staff writer for WiseBread
Click here to read more 
Elizabeth Lang is an Amex EveryDay Mom ambassador and a paid contributor.

Content marketing done brilliantly, courtesy of American Express.  americanexpress:

7 Ways to Appreciate Life’s EveryDay Moments
by Elizabeth Lang, staff writer for WiseBread
Click here to read more 
Elizabeth Lang is an Amex EveryDay Mom ambassador and a paid contributor.

Content marketing done brilliantly, courtesy of American Express.  americanexpress:

7 Ways to Appreciate Life’s EveryDay Moments
by Elizabeth Lang, staff writer for WiseBread
Click here to read more 
Elizabeth Lang is an Amex EveryDay Mom ambassador and a paid contributor.

Content marketing done brilliantly, courtesy of American Express.  americanexpress:

7 Ways to Appreciate Life’s EveryDay Moments
by Elizabeth Lang, staff writer for WiseBread
Click here to read more 
Elizabeth Lang is an Amex EveryDay Mom ambassador and a paid contributor.

Content marketing done brilliantly, courtesy of American Express.  americanexpress:

7 Ways to Appreciate Life’s EveryDay Moments
by Elizabeth Lang, staff writer for WiseBread
Click here to read more 
Elizabeth Lang is an Amex EveryDay Mom ambassador and a paid contributor.

Content marketing done brilliantly, courtesy of American Express.  americanexpress:

7 Ways to Appreciate Life’s EveryDay Moments
by Elizabeth Lang, staff writer for WiseBread
Click here to read more 
Elizabeth Lang is an Amex EveryDay Mom ambassador and a paid contributor.

Content marketing done brilliantly, courtesy of American Express.  americanexpress:

7 Ways to Appreciate Life’s EveryDay Moments
by Elizabeth Lang, staff writer for WiseBread
Click here to read more 
Elizabeth Lang is an Amex EveryDay Mom ambassador and a paid contributor.

Content marketing done brilliantly, courtesy of American Express. 

americanexpress:

7 Ways to Appreciate Life’s EveryDay Moments

by Elizabeth Lang, staff writer for WiseBread

Click here to read more 

Elizabeth Lang is an Amex EveryDay Mom ambassador and a paid contributor.

Content marketing done brilliantly, courtesy of American Express. 

Five Content Marketing Lessons You Can Learn from Magazines (via The Guardian)

fastcompany:

"For most brands, a risky marketing move consists of not testing the copy on that new ad, or using a new media channel despite the lack of rock solid metrics.

Red Bull’s idea of risk is that one of its sponsored athlete’s bodily fluids will turn into gas as he plummets 24 miles from space at 800+ miles per hour while his parents, girlfriend and the rest of the world watch, live.

With the Red Bull Stratos Project, the energy drink brand-turned-media company brought extreme sports spectacle to new heights and redefined the idea of content marketing, PR stunt and brand utility.”

An oldie, but goodie in the content marketing world.